His acceptance speech was true to form -- it was a great story. From recounting his time spent with his presenter, the internationally-acclaimed violin soloist, Nadja Salerno-Sonnenberg, who he has TWICE been interviewed for the show ("He was incredibly fun and very relaxed," she reported. "Until the cameras started to roll and you saw that world-famous smirk -- that smirk! -- the one that tells you 'this is 60 Minutes so no bullshit!'"), to reminiscences of his "boss", the recently deceased Mike Wallace, to a very humorous "rant" about art critic, Roberta Smith, and his current feud with her, his is a voice that you could listen to ad infinitum.
Morley Safer's face is of course as familiar as his voice. It is now a face etched with the lines of experience and his are eyes deeply-visioned -- he has probably forgotten more than many of us will ever get the chance to learn. For our portrait session he was kind, cooperative, patient and giving. It was an honor to photograph him for not only have I long held him in the highest regard but he is a living legend and one of the last of his generation of great broadcast journalists. May we be treated to many more than 42 years of 60 Minutes.
Hmm . . . lots of scaffolding . . . is this the Hudson Hotel? . . . oh, there's good friend & super uber creative guy, Gerry Graf, headed in the door ("Hi, Gerry!") so this must be the place for the awards show but . . . "go where?" . . . down these fire stairs? . . . now what!? . . . MORE fire stairs? . . . is this SPINAL TAP?! . . . you sure we're in the right place? . . . but wait!: what's that cool robotic voice saying? . . . "Welcome to the ANDY Awards" ?. . . OHhhh ! Alright! This is different!! This is COOL and EXCITING and FUN!!!
By now, EVERYONE has seen their share of awards shows -- from the Oscars, to the Emmy's to the Grammy's -- so everyone kind of knows the drill. And as one who has covered a lot of awards events, it was very stimulating to experience the formula getting a kick in the pants. Once, that is, I got over my preconceived notions. And that is what I realized was going on at the 2012 International ANDY Awards.
The One Show Interactive awards broke the mold a few years ago with theme-based events/awards presentations that serve as an electrifying culmination to Creative Week.
This year, the Advertising Club asked industry icon Bob Greenberg and digital agency R/GA how to breathe new life into one of the industry's most celebrated events: the International ANDY Awards. Themed around predictions of the end of things as we know them, the answer was a club scene-like creation at Hudson Hotels' Good Units. Attendees were shuttled thru graffiti'd winding hallways into a cocktail reception area with award winning works spotlighted on the walls that were otherwise decorated with moody low-lighting and art installations. Eventually, everyone was called upstairs to a loft-like area with streaming photo-booths that overlooked a foggy dry-iced, post-apocalyptic set with two giant overhead screens to show the winning work (which you can see a full list of on the ANDY Awards site). An all-star team of industry luminaries entertainingly steamrolled through presentations of four basic categories with quick video tributes but without the usually obligatory, finger-drumming parade of acceptances.
AND THE BAR STAYED OPEN!
Yes, Bob Greenberg and The Advertising Club rocked the house!