Mar. 26, 2012 09:27
One of the many perks about being a photographer is learning about other businesses and how they operate. More importantly, it's learning about companies that I might never have come across, like the hotel business, also known as the hospitality industry.
My latest photo incarnation was a campaign for Ken Leonardo of Commotion and Rich Warren, VP of Business Development of BuyEfficient (B.E.). Just released this campaign is a perfect example of becoming acquainted with extraordinary (but unfamiliar) companies.
My assignment was to travel around the country and photograph a series of hotel executives. This was part of a testimonial campaign for Buy Efficient, the hospitality industry's premier online purchasing solution.
BuyEfficient works behind the scenes for over 1,200 hotels as their premier purchasing partner - a partner that unites various suppliers into an all-in-one purchasing platform. With Buy Efficient, hotels can purchase all those little (but important) commodities that they must have in order to operate: linens, stationery, food, soap -- you name it. (Yes, all the stuff that us guests take for granted when we check-in, but which someone must constantly manage.)
However, beyond a single hotel, this purchasing task can be an enormous challenge to synchronize, as many hotel management companies know. Someone very familiar with this task is Russ Cox, CEO, of Rim Hospitality in Newport Beach, CA. As I found out during the photo-shoot, Mr. Cox oversees various hotel brands set far and wide across the country, in which BuyEfficient's platform helps alleviate his stress and consolidate the purchasing process.
B.E. is the first centralized, online purchasing platform in which hotels can order various supplies via a dashboard-style process. Through B.E.'s efficiency and online tools, this operational hurdle is manageable for executives like Mr. Cox.
The power of internet purchasing possibilities can marvel you everywhere you travel!