s'ONEderfrul!
With the annual One Show being hosted by none other than Fabio and the One Show Interactive Awards "Vegas" theme, the 2012 One Fest was a ONEderfully HOT-HOT-HOT affair this year.
Kicking things off at a high level was rock celeb, Beaux Foy lead singer of the group Ariel Down, at the ever-energetic student awards held in the Chelsea Arts District.
And as always, celebrating the tops in creativity, the One Show Design, One Show and One Show Interactive events brought out the industry's top luminaries.
Host Fabio gave photo assistant Laurelei McLoof a lift - 
Fabio got stuck in traffic so a "Mystery Host" took his spot - 
Leo Burnett CCO Mark Tutssel & his "Entourage" -- 
BBDO's J D Michaels with Brian Collins -- 
Brian Collins with Pum Lefebure, Co-Founder of Design Army and Graham Clifford -- 
When the last awards were handed out, the floor of Terminal 5 was transformed into a "Gambling Casino" where everyone got to play with "Club" money --
And, afterwards, the fabulous One Club Gang posed for their "After Party Portrait " as well as their "After Party After Portrait"
Really Really Really Mad Men & Women
Paper or Plastic?! Window or Aisle?? Paper or plastic?! Aisle or Window?! Tuesday's Creative Week portrait features the great Hal Curtis of Wieden & Kennedy as he duels with the Inner Voices that haunt all creative minds . . .
It's Wednesday of Creative Week. We are right in the middle of it. Which way will the scales tip? Susan Credle, Chief Creative Officer of Leo Burnett USA plays the part of Creative Justice.
Arem Duplessis signifies the challenge of navigating through the seas of creativity
"The End is Near!" -- So Rock the House
Hmm . . . lots of scaffolding . . . is this the Hudson Hotel? . . . oh, there's good friend & super uber creative guy, Gerry Graf, headed in the door ("Hi, Gerry!") so this must be the place for the awards show but . . . "go where?" . . . down these fire stairs? . . . now what!? . . . MORE fire stairs? . . . is this SPINAL TAP?! . . . you sure we're in the right place? . . . but wait!: what's that cool robotic voice saying? . . . "Welcome to the ANDY Awards" ?. . . OHhhh ! Alright! This is different!! This is COOL and EXCITING and FUN!!!
By now, EVERYONE has seen their share of awards shows -- from the Oscars, to the Emmy's to the Grammy's -- so everyone kind of knows the drill. And as one who has covered a lot of awards events, it was very stimulating to experience the formula getting a kick in the pants. Once, that is, I got over my preconceived notions. And that is what I realized was going on at the 2012 International ANDY Awards.
The One Show Interactive awards broke the mold a few years ago with theme-based events/awards presentations that serve as an electrifying culmination to Creative Week.
This year, the Advertising Club asked industry icon Bob Greenberg and digital agency R/GA how to breathe new life into one of the industry's most celebrated events: the International ANDY Awards. Themed around predictions of the end of things as we know them, the answer was a club scene-like creation at Hudson Hotels' Good Units. Attendees were shuttled thru graffiti'd winding hallways into a cocktail reception area with award winning works spotlighted on the walls that were otherwise decorated with moody low-lighting and art installations. Eventually, everyone was called upstairs to a loft-like area with streaming photo-booths that overlooked a foggy dry-iced, post-apocalyptic set with two giant overhead screens to show the winning work (which you can see a full list of on the ANDY Awards site). An all-star team of industry luminaries entertainingly steamrolled through presentations of four basic categories with quick video tributes but without the usually obligatory, finger-drumming parade of acceptances.
AND THE BAR STAYED OPEN!
Yes, Bob Greenberg and The Advertising Club rocked the house!
The Ultimate Art Director - Ralph Ammirati
Having the opportunity to photograph him for The One Club this year was a true honor. And it's all still true. He still even drives very hot cars! To find out more -- including which hot cars -- check out Yash Egami's interview with Ralph in ONE, The Magazine HERE.
One Original Mad Man: George Lois
Original Mad Man
Art Director,
Designer,
Raconteur,
Member of the One Club Hall of Fame --
He designed some of most (in)famous magazine covers ever for ESQUIRE Magazine.
He's the author of a great new book "DAMNED GOOD ADVICE" which you can hear him discuss on NPR
AND: He’s now employing my portrait of him as his promo shot for press & speaking engagements.
It's a privilege to know him and I am terrifically honored.
The One Club Hall of Fame
It made for a VERY memorable -- if somewhat pressured -- formal portrait session.
Featured in the image above are (left to right seated) Ed McCabe, Paula Green, Ralph Ammirati and Amil Gargano; (left to right standing) Joe Pytka, George Lois, David Kennedy and Mike Hughes.
Beau Fraser - The Gate Worldwide
Creative Week 2011
I’ve been photographing The One Show for eight plus years and therefore have documented and observed its growth into the PREMIERE international advertising awards show. It has also transformed itself now into FIVE days of excitement as the crown jewel of Creative Week in New York City. It’s hectic, demanding, crazy but fun and exhilarating with celebrities, stars of advertising and absolutely killer work.
Everyone In Advertising Goes Looking For a Little Head
And they find it -- if they’re good enough -- at the annual Advertising Club International ANDY Awards!