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Photographing an event at 8am on a snowy day is not necessarily my idea of a good time but fortunately the annual Advertising Club of New York's Out of Home Awards conference is a real eye-opener.

Generally, hearing the words "Out of Home Advertising" motivates big yawns at the thought of HiWay billboards and so you go take a nap.  But that's SO old school thinking.  With the incredibly dynamic creative concepts, designs, manufacturing, and production techniques such as 3D projections, in tandem with mobile and web tie-ins, being staged all over the world, this is an incredibly exciting and growing field.  Take the ultra-cool and fun new model reveals as shown in a fun case study presentation by MINI's head of marketing, Tom Salkowsky -- the new MINI Coupe mounted on back of a full-size shuttle-like rocket in downtown Manhattan, complete with 4 astronauts traipsing around the City leading tourists to the show.

And to top it off, the OOH Trophies are REALLY cool!


Ric Kallaher

Ric is: • a Professional Portrait Photographer specializing in working with small business owners towards enhancing their B2B online goals via executive portraits as well as images that tell the story of a business with on-site photography of facilities &/or product photography ; • an experienced Events Photographer who spectacularly documents high end awards shows and high-society special events, especially in regard to the People of Advertising, Media, Arts and Culture. • an insightful image-maker with a detailed eye who helps interior designers bring their work to life. • an award-winning wedding photographer who helps couples document their special day. Ric's Photographic Mission: To artfully create strong, provocative & transcendent visual records of meaningful relationships & significant moments. Additionally, Ric is a trained actor and experienced music producer who has often been heard applying his voice over talents to ongoing advertising campaigns. He has been the voice on national campaigns for the likes of SuperValu Grocery Stores, Texaco, Kendall Motor Oil, Campbell's Soups and more. He has even appeared ON-camera in an ad for Comedy Central as a scream therapist. His is represented by Ann Wright Reps.