What's up with the watermark in the corner of the image?
One thing Ric learned from his clients early on was the importance of branding. When he was working in the music business, he picked up on the principles of copyright and ownership. In terms of the latter, while very important, it seemed boring to put just a © line on an image -- plus an obvious watermark running across the image defeats the purpose of a well-composed photograph. in terms of the former, Ric incorporated a "©" stamp directly onto his Hat Trick logo thus making a small, tasteful yet identifiable watermark which makes the ownership clear. But why? In the old days of print only, photographers were credited for their work right alongside the image, or, in certain instances, as a byline. However, in today's digital/visual world -- one where it has become acceptable for people to feel okay being loosy-goosy with using someone else's work for their own benefit -- it's essential to state clearly and visibly who originated the image. It is unfortunate but there were discoveries of those who were happy to grab Ric's images off the web and act as if they were their own. Of course, it won't keep the unscrupulous from doing what they want but it will give pause and second thoughts to those who might be more naturally inclined to be good citizens in our trusting world. I.E., as someone I know once told me: to help "keep honest people honest". Then there are the really good folk who actually want to know who made that image -- several assignments have come due to the fact that someone could trace the photographer. At any rate, the watermarks on the images are for net display only. Any product image ordered won't have the watermark displayed, though there will be a label on the back. If you have any further questions, please don't hesitate to make contact directly.